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Resource Misalignment: A Hidden Innovation Killer

December 13th, 2022

In most large organizations, creating alignment between strategy, budgeting, project governance and individual incentives is a wicked problem. Join ProSymmetry for a live webinar event with Rita Gunther McGrath as we cover the concept of investing to support today’s business (yielding current returns) while also investing in the businesses of the future (creating option value):

Resource Misalignment: A Hidden Innovation Killer

Tuesday, December 13th, 2022
10:00am – 11:00am EST

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is a highly sought-after speaker at exclusive corporate events around the globe, such as the Global Peter Drucker Forum.


Rita Gunther McGrath is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed.

She received her Ph.D. from the Wharton School (University of Pennsylvania) and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. Follow Rita on Twitter @rgmcgrath. For more information, visit

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