Cashmere Case Study

May 6, 2022 | By Samantha Varner

Challenge:

Cashmere Agency, the world’s first culture agency™ who builds authentic campaigns with a mix of marketing and public relations strategies, needed a tool to ensure client projects were being allocated and staffed properly, while also effectively managing employees’ time and workloads across multiple clients, projects, and teams.

When COVID sent all employees home in early 2020, the need to track resources became even more vital. Agency leaders were no longer seeing and engaging in person with employees on a daily basis, which deprived managers of the ability to gauge employee time management and negatively impacted the efficiency with which client projects were being completed.

Throughout the pandemic, Cashmere continued to grow and receive accolades for its work, including being named one of Ad Age’s 2020 “A-List Agencies to Watch” in April of that year. Cashmere leadership saw a need for a resource portfolio management platform to help them estimate new client demands and budgets, properly staff projects, and ensure employees were being sufficiently utilized but not overworked.

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